We here at InSequent believe strongly that supporting local businesses is vital to our communities and the economy.
We want to encourage everyone to get out this Saturday, November 30th and show your support for your local small businesses. It doesn’t matter if it’s a java from the corner coffee shop, books from the little used book store, or holiday supplies at the general store, every dollar spent helps!
Wondering how you can get involved?
- Search #shopsmall on Twitter
- Check out the Small Business Saturday Facebook page
- Learn more at ShopSmall.com
Are you a local business owner and wondering how you can promote your business? There are free tools, support, and inspiration available at ShopSmall.com.
Tell us, where will you be shopping small this Saturday?
The “long-tail” concept was first used in market terms. Other concepts like mass market, niche market, Pareto’s law etc. also pop into mind when it comes to talking about long tail in business. But what exactly is long-tail SEO?
A long-tail user is anyone who looks for a pair of “shoes Nike shox 5” on Google. They could be your kids when they’re looking for “iPad 4 music dj apps.” They could be your friend who is looking for “low calorie tasty recipes.”
Long-tail users are users who know what they want and it shows in their search. Generally speaking, they are young with several years of Internet experience. They not only see email, chat, social networking and all the information available on the Internet as part of daily life, but also find the Internet (and increasingly more so for such users) to be a great tool for shopping.
The Internet allows them to compare products and services, prices and promotions. It gives them all they need to make their decision without having to leave home. What’s more, they see how shopping, sales, delivery and after sales services have evolved considerably thanks to the Internet. It is something the long-tail user has detected and this detection equals trust.
The point of long-tail SEO is to capture all those users who perform searches using 3, 4, 5, 6, 7 keywords or more. The most cost-effective, fast and effective way to do this is through landing pages that have been optimized in terms of code and content to position them among the first results in search engines.
Using long-tail SEO can boost visits from search engines by up to 80%. So, the more pages optimized specifically for each of your products or services, the greater the positions they occupy in the search engine results, thus achieving greater numbers of visits, encouraging users to spend more time on your site, increasing the conversion rate and decreasing the bounce rate.
The Business of Long-tail SEO
The idea behind long-tail SEO business is to achieve higher results with lower investment. It is a tailored strategy that uses resources effectively. Much of that effectiveness lies in its ability to identify users with the greatest potential as customers through their Internet searches.
What is really useful and effective about long-tail SEO is that it can capture the different user trends shown on the Internet. This becomes a major asset for any Internet business because it does not require large investments and the results can be seen in the short term.
For more information on InSequent and mobile websites, please visit http://www.insequent.com.
First there was Black Friday, then Cyber Monday. November 27, 2010 was the first ever Small Business Saturday. Small Business Saturday is the day we celebrate the Shop Small movement to drive shoppers to local merchants across the U.S.
More than 200 organizations have already joined American Express OPEN, the company’s small business unit, in declaring the Saturday after Thanksgiving as Small Business Saturday. For more info: http://www.smallbusinesssaturday.com/.
Please support your local small businesses and make a difference!
For more information on InSequent, please visit www.insequent.com.
Now that you’ve considered the importance of having a mobile website, it’s time to look at why SEO and search are an integral part of your mobile business.
- 70-80% of users focus on organic results
- 75% of users never scroll past the first page of search results
- Search and email are the top two internet activities
- Search is the #1 driver of traffic to content sites, beating social media by more than 300%
- SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate
- Google owns 65-70% of the search engine market share
- 93% of online experiences begin with a search engine
- Over 39% of customers come from search
For more information on mobile websites, SEO and search, please visit InSequent’s website at http://www.insequent.com.
Sources: Search Engine Journal, Outbrain, MarketingCharts