Archive | April 2011

Times Shamrock Communications signs with InSequent

Tslogo

We’re pleased to have Times Shamrock Communications incorporating our mobile platform into their advertising mix. First on board will be The Scranton (PA) Times-Tribune, Wilkes-Barre (PA) Citizens’ Voice, Pottsville (PA) Republican-Herald, Hazleton (PA) Standard-Speaker, Shamokin (PA) News-Item and the Petersburg (VA) Progress-Index.

Media companies across the US increasing their digital footprint. Making traditional channels more interactive/effective while also creating a new channel for their advertisers.

http://timesshamrock.com/

Advertisements

AT&T: 43 Percent Of Local-Mobile Searchers “Walk Through The Door”

Media_httpsearchengin_gfchj

This is a really good bit of research from AT&T. Bottom line – if someone is searching for things you offer AND they are nearby, they are likely to come in AND likely to purchase. Sounds simple and it is. See more here – http://searchengineland.com/att-43-percent-of-local-mobile-searchers-walk-thr…

71% use mobile web search to learn more after seeing an ad

Media_httpwwwmarketin_yymeb

There are some more interesting stats in this article about use of the mobile web. When I look at that first circled item I think to myself “what if ads contained an easy link to mobile search? Wouldn’t that make the advertisement even more useful? I wonder if anyone does something like that?” ; >

Here’s the link: http://www.marketingprofs.com/charts/2011/4828/nearly-half-of-mobile-web-user…

I think they call this a “Fail.”

Photo_on_2011-04-15_at_15

In a restaurant we like the other night, where the food and service are great, the marketing, while we give them an A for Effort, earns a C- in execution. All this stuff came stuffed into our bill. I guess they thought we would want to take it all home for light reading? Or read it right there? Too dark sorry. So out it came and back it went. Might as well have not even been there. Even the waiter knowingly laughed when he saw me photographing it.

One keyword and one mobile website would have been so much more affective at bringing me in. Let’s save a tree people!

Reasons to go Mobile – a Cool Video (2nd try)

This is a cool video I tried to upload a minute ago. May be a problem with the Player compatibility. It does a nice job summarizing why you need to get mobile, with examples.

If you can’t view the video go to the link above and the vid is at the bottom of the home page.

Words of Wisdom – Mark Andreessen

“…Whenever you see a successful startup, you see one that has reached product/market fit – and usually along the way screwed up all kinds of other things, from channel model to pipeline development strategy to marketing plan to press relations to compensation policies to the CEO sleeping with the venture capitalist. And the startup is still successful.

Do whatever is required to get to product/market fit. Including
changing out people, rewriting your product, moving into a different market, telling customers no when you don’t want to, telling customers yes when you don’t want to, raising that fourth round of highly dilutive venture capital – whatever is required.”

— Marc Andreessen, Founder, Netscape
“The Pmarca Guide to Startups, part 4:
The only thing that matters”
blog.pmarca.com

MMA Publishes Mobile Couponing Best Practices

Mma_logo

All pretty standard and intuitive stuff but worth a read at only 10 pages. http://mmaglobal.com/mobilecouponguidelines.pdf