Archive | June 2011

InSequent and Morris team up to provide mobile to local advertisers


Morris will be selling mobile as a standalone and in bundles with other print/digital products in the following markets after a successful Pilot in Augusta:

The Augusta (Ga.) Chronicle
The Florida Times-Union, Jacksonville
Athens (Ga.) Banner-Herald
Amarillo (Texas) Globe-News
Bluffton (S.C.) Today
Brainerd (Minn.) Dispatch
Juneau (Alaska) Empire
Log Cabin Democrat, Conway, Ark.
Lubbock (Texas) Avalanche-Journal
Peninsula Clarion, Kenai, Alaska.
The St. Augustine (Fla.) Record
Savannah (Ga.) Morning News
The Topeka (Kan.) Capital-Journal

Additionally, Times Shamrock Communications has also signed and will be doing likewise in these markets:

The Scranton (PA) Times-Tribune
Wilkes-Barre (PA) Citizens’ Voice
Pottsville (PA) Republican-Herald
Hazleton (PA) Standard-Speaker
Shamokin (PA) News-Item
Petersburg (VA) Progress-Index

Read the press release here:

Will the iPhone 5 contain an NFC chip?


iPhone 5

Interesting stuff going on in the world of NFC (near-field communication). It’s only a matter of time before all phones will have this built in and rumors are that the forthcoming iPhone 5 will.

The idea of no longer needing to carry a wallet or credit card is coming to reality. Soon you will not only search, shop and socialize with your phone. You’ll pay with it also.

Side note: The problem with Aztec codes is not enough readers out there support them yet. When they do, they could become more widespread than QR codes.

Good article here.

5 Innovative Mobile Marketing Campaigns to Learn From


With our QR code generator launching in days it’s interesting to see how others are using them. This article (link above) has a few.

I particularly like using QR codes for quick link to a Facebook “Like” which in this case also gets you an instant discount. Also, Macy’s understanding that not everyone a) understands QR codes and creating a how-to video and b) also giving consumers the option to text and get the same result.

Add SMS opt-in link to your Daily Deals quickly, cheaply.

For just $150/month you can add SMS/mobile web delivery of your Daily Deals to your customers. How easy is that?

InSequent now supports Daily Deals programs for Publishers and Resellers


InSequent has created a custom template for you to present your daily deals via the mobile web. Have customers text a keyword of your to our short code (or yours) to instantly receive your deals of the day right to their mobile phone.

QR Codes coming soon to InSequent!


We will be automatically assigning a QR code which links to your keyword/mobile site. Photographing the code with any QR code reader app will deliver the exact same functionality as does texting of the keyword.

A QR code – or Quick Response code – is a specific matrix barcode (or two-dimensional code) that is readable by dedicated QR barcode readers and camera telephones. The code consists of black modules arranged in a square pattern on a white background. The information encoded may be text, URL, or other data.

The QR code was created by Toyota subsidiary Denso-Wave in 1994, it is one of the most popular types of two-dimensional barcodes. The QR code was created to allow its contents to be decoded at high speed. QR codes are catching on now so the time is right to give our customers this feature.

Four new White Labels went live this morning


Details coming soon. Three new markets in Florida and one in N. California.