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With its traditional bricks and mortar business model in tatters, retailers are pinning their hopes on the explosion of smartphones and tablet computers to drive sales.
Annual global spending by retailers on mobile marketing is expected to hit $55 billion by 2015, almost double the $28 billion forecast to be spent this year, according to a new Juniper Research report.
Google with 54%, Apple 35%, Others (RIM, MS and Symbian) 10% and still falling.
See more stats here.