Let’s start with some quick statistics: 88% of Americans carry mobile phones (virtually all of which are text message compatible) and 99% of text messages sent are opened. So if you are not employing mobile marketing to drive customers to your restaurant, you should. It is one of the most personal forms of advertising available and generates among the highest response rates.To achieve high response at low cost, your best bet is to employ a company dedicated to mobile marketing. Mobile is an evolving media and there is no way you want to run your business and stay on top of the mobile wave at the same time. You are an expert in restaurants, they are expert in mobile. If you decide to try undertake it on your own, here are the necessary pieces: The Expense
The minimum infrastructure for mobile is:
- A short code – basically your phone number for text message (SMS) sending and receiving
- A messaging gateway – these aggregators route your message through various operators to your end users
- Messaging software
Short code: Costs vary slightly, but generally a short code will cost between $1,500 and $2,500 to secure and then $750 to $1,250/month to maintain, paid in three month increments.
Messaging Gateway: Tier 1 aggregators will cost you a minimum of $2,500/month plus per/message fees (based on volume range from $.02-$.10/message).
Messaging software: These software programs allow you to create and send bulk messages as well as receive replies on a web-based platform. I strongly suggest that you select a program that includes a reporting feature. You also need to create a mobile web site which is typically a slimmed down version of your desktop web site that has the ability to format optimally for any of the many different mobile screen sizes out there. Most importantly, you will need to have dedicated staff to initiate, support and manage such an effort.
Excerpted from American Express Open Forum by Christina Warren
Nov 27, 2009 – Mobile web usage is exploding. As smartphone ownership surges, more and more consumers are using devices like the iPhone to find information and access the web. More and more consumers buy products and do research from their phones than ever before. A great way to stand out from the crowd is to have a website that is fast, accessible and easy to use from a mobile phone.
A recent report by Deloitte predicted mobile will play an important role in the holiday shopping season. The following was excerpted from the article online.
NEW YORK, November 11, 2009 — Digital advancements continue to drive a new approach to shopping, with social media and mobile phones emerging as key influencers this holiday season, according to Deloitte’s 24th Annual Holiday Survey of retail spending and trends.
Consumers in all age groups plan to embrace social media over the holidays. While more than half (52 percent) of those who expect to use social media during the shopping process are in the 18-29 years old age group, one-third (33 percent) are in the 30-44 years old age group and one in 10 (12 percent) are in the 45-60 years old age group.
The mobile phone is another emerging digital tool for the holidays and is expected to be used by nearly one in five consumers (19 percent) to assist with their holiday shopping. Those consumers plan to find store locations (55 percent), research prices (45 percent), find product information (40 percent), get discounts and coupons (32 percent) and read reviews (31 percent). One in four (25 percent) even expect to make a holiday purchase with their phone.
“Consumers are turning to mobile, online and social media during their entire holiday shopping experience,” said Stacy Janiak, vice chairman and Deloitte’s U.S. Retail leader. “Retailers should consider harnessing this activity to turn browsers into buyers with one-click access to coupons, promotions and purchasing tools. This year’s leaner in-store inventories may also open the door for retailers to lure customers to their online channels where it is easier to access inventory, no matter where it is located.”
You can read the entire report here.
Sure, you can grab a hot dog or slice of pizza in New York for cheap, but a balanced meal for $10 or less? In Manhattan? That’s the idea behind the new site CheapEatery.com.
InSequent Launches Biz411, Signs Prestigious NY, Miami Restaurant Group
SAN FRANCISCO, Nov. 15 /PRNewswire/ — InSequent announced version 1.0 of it’s mobile platform for local business – Biz411 – and its first customer, New York-based LDV Hospitality.
San Francisco, CA based InSequent is the publisher of Biz411, a mobile marketing platform for local business. About LDV Hospitality
New York City based LDV Hospitality is the realization of an ambition to bring the dream of La Dolce Vita to life. The charming concept of ‘the good life’ can mean something different to everyone, however it represents quality, value, and satisfaction to all. LDV Hospitality is a platform to create services, experiences, and products to bring our customers the good life. LDV Hospitality is composed of two divisions that work together to achieve our mission: LDV Brands and LDV Management.