It is your connection with your customers when they are on the go. Businesses have been capturing email addresses for quite some time but the mobile number is even better (you know the younger generations don’t really “do email”).
Use a QR Code or you can have them send a simple text with your own keyword to a shared shortcode like ours (55411). Many of our business customers are racking up hundreds and even thousands of their customers mobile numbers. What do you do then? Our platform has a simple Group Send feature for you to create one message to all your subs with special offers so you can fill those tables, clear that inventory, invite them to a speaker series or all of the above and more. Bonus: it will also auto-post to FB, Twitter, G+, your blog and more.
Text messages are instantly received and usually instantly read. Make the offers good and you will see the response.
To maximize opt-ins offer them something to sign up – a free appetizer or a small discount will do the trick.
Put the invitation to join the “VIP Club” or whatever you want to call it on your website, your social networks and most important at the point of sale in store – check out, table tops, bathrooms, the bar – wherever your customers go.
Remember you are not forcing anyone to do anything and if your offers are good, and your invitation tasteful, you will soon have a large list of your regular customers just a text away.
The dramatic increase in mobile traffic gives businesses a golden opportunity to gather leads from mobile users. InSequent has enhanced its “Contact Us” form to allow you to do completely customized lead generation. Use it to gather leads for your email lists, customer inquiries, appointment requests, and more.
The holidays are right around the corner and shoppers are using their mobile devices more and more. Don’t miss the opportunity to gather those important leads, start using the Lead Gen Form today!
Visit http://www.insequent.com to learn more.
InSequent has created a custom template for you to present your daily deals via the mobile web. Have customers text a keyword of your to our short code (or yours) to instantly receive your deals of the day right to their mobile phone.
More than one-half of smartphone owners (55.9%) say they prefer using a smartphone to a computer when accessing the Internet, according to a new survey from Prosper Mobile Insights. Moreover, some 52.9% of smartphone owners say they use all of the functions of their smartphone, so much so that “it’s their life.”
Asked which device function they can’t live without, most smartphone owners cite texting (21.6%), accessing the Internet (16.7%), or sending/receiving email (15.7%). Fewer users can’t live without calling features (7.8%), GPS (6.9%), access to Facebook (5.9%), or apps (4.9%).
But they also raised privacy issues citing the following as their biggest concerns:
Location being tracked: 35.3%
Someone accessing personal information: 31.4%
Someone accessing financial data: 21.6%
Online behavior being tracked: 11.8%
Good news for retailers: 81.4% of smartphone users say they use their smartphone to browse for products and services, and more than three-quarters (77.5%) use their smartphone to find information on retail stores.
Among other shopping-related activities conducted via mobile, smartphone owners cite the following as their favorite:
Reading customer reviews: 57.8%
Researching specific products: 57.8%
Receiving text messages with special offers: 53.9%
Making purchases: 50.0%
Scanning QR codes: 34.3%
Writing customer reviews: 20.6%
Click the link above to read the press release.
MobileCoCo is a unit of DigitalCoCo (http://www.digitalcoco.com/), the brainchild of web entrepreneur, publisher and producer Paul Barron. As the founder of Fastcasual.com and QSRweb.com he has been a retail and restaurant industry catalyst and sought after speaker and consultant to many of the top brands in the business.
We look forward to working together with Paul and his team to service their many FastCasual and QSR clients. Paul’s input will be invaluable in adapting our platform to the Fast Casual industry.
Just as in the 90’s everyone started putting their website URL into marketing, packaging, signage etc it is now time to put your “mobile URL” in all the same places.
I’m talking about “text keyword to short code” as a call to action everywhere you would put your website and phone number. It’s probably more important than either of those.
Ask consumers to Text to Join, Text for a 10% Discount, Text for a freebie, Text for more Info, Text to Follow, Text to Win, Text for Upcoming Schedule, Text for Special Offers….you get the point.
Have them text you this way and not only will you pick up new business (if your offer is compelling), but you will also capture their number for future communications with them. Build your mobile database and send out an offer if it looks like you’re going to have a slow night. Or if you want to blow out some expiring product. Or offer a special deal or announce a special event.
Get creative but just make sure you get mobile with a “Text to short code” call-to-action in ALL your marketing. Your customers are mobile. Make sure they can connect with you that way. Get new customers, and keep them coming back. Your “Mobile URL” makes all your marketing interactive.
What are you doing with mobile that is working?
I’m very happy to have Michael Romaner join our Advisory Board. Michael has a rich history of leadership in the newspaper industry of which InSequent is now an active participant.
Michael Romaner founded Morris Communications’ (www.morris.com) Division of Online Services in 1995 as the Internet publishing support arm for Morris business units. Later, as the division began selling technology, consulting and development services to other companies across the country, it was re-established as Morris DigitalWorks and Michael became its first president.
Today, MDW continues to provide technology and publishing solutions to Morris businesses and supports dozens of local, regional and national websites, many having won major awards for their leadership in the field. But MDW also provides software and web-development solutions to many major U.S. media companies, as well as leading companies around the world.
Michael is a board director of the Newspaper Association of America. He served as a president of the NAA’s New Media Federation. He served as chairman of the Yahoo Newspaper Consortium and is currently on its executive committee. He has also served on the advisory boards for the American Press Institute’s Media Center and Editor & Publisher Interactive.