InSequent mobile sites are a true one-stop location for consumers looking to connect with local merchants. One text of the keyword brings you a wealth of information right to your phone – including full social integration with Facebook and Twitter “follow” and now Foursquare “check-in.”
Update: This is live.
Facebook confirmed Monday that it will be making it’s own virtual currency the mandatory payment method for virtual goods sold on its network. That means any company developing apps for use on Facebook will only be able to use Facebook Credits to conduct in-app purchases.
Starting in July, all Facebook app makers will be required to switch over to Facebook Credits, a move that has faced some resistance.
Coming in January consumers visiting any of our Merchant mobile websites will be able to check-in to their favorite Place app. This is another step in our quest to provide merchants with a single, SMS/web-accessed gateway to all things them.
One text of the merchant keyword to 55411 equals instant info, deals and social interaction. And no app to download.
According to research from Adobe Systems, many mobile device users appear to think browsers offer the better user experience than apps.
Mobile users polled in the study reported a preference for mobile browsers to access virtually all mobile content. Games, music and social media were the only categories in which users would rather use a downloaded app than browse the mobile Web.
Their preference for mobile browsers extended to the retail category, with users showing a strong bias toward mobile browsers for accomplishing every mobile shopping task mentioned. Whether it was researching product and price info or sharing that information socially, mobile users would rather fire up a browser than a dedicated app.
These preferences may surprise mobile experts who consider apps to offer the best content and shopping experiences. And marketers may be frustrated as well; getting an app on a user’s home screen is a constant reminder of the brand, but it doesn’t make sense to offer an app users don’t want.
“Just because you can create an app for that doesn’t mean you should,” said Nicole Perrin, a senior editor at eMarketer. “The majority of marketers are better off creating a rich mobile Web experience that gives customers the tools they need to research, browse or buy products — rather than focusing energy and resources on developing apps that consumers aren’t likely to download.”