Tag Archive | daily deals

InSequent now supports Daily Deals programs for Publishers and Resellers

Dailydeal

InSequent has created a custom template for you to present your daily deals via the mobile web. Have customers text a keyword of your to our short code (or yours) to instantly receive your deals of the day right to their mobile phone.

Advertisements

Google readies Groupon competitor

Google is preparing to launch its own Groupon competitor called Google Offers.

The venture “is a new product to help potential customers and clientele find great deals in their area through a daily email,” according to a fact sheet first published by Mashable.

A Google spokesperson confirmed that the Internet giant was actively recruiting businesses for a daily-deals offering.

“Google is communicating with small businesses to enlist their support and participation in a test of a pre-paid offers/vouchers program,” the company said in a statement. “This initiative is part of an ongoing effort at Google to make new products, such as the recent Offer Ads beta, that connect businesses with customers in new ways. We do not have more details to share at this time, but will keep you posted.”

With the effort, Google is playing catch up in the nascent but profitable social-buying sector. The Internet giant reportedly tried to buy market leader Groupon for as much as $6 billion but was rebuffed in that effort last month. Groupon, which is rumored to be doinging $2 billion a year in revenue, has since increased its muscle by raising $950 million in financing, giving it a value of about $6.4 billion.

In addition to Groupon, Google will have to contend with Amazon.com-backed LivingSocial, which recently made headlines and fans by selling more than a million $20 Amazon gift cards for $10 each. Living Social said last month it is “currently booking revenues of more than $1 million a day on average and is projected to book well over $500 million in revenue in 2011.”

Can anyone say “me too?” Everyone, I mean everyone, we talk to is preparing a “daily deals” offer. Me thinks that how this benefits merchants is somehow not a priority…