Did you know Google offers a free service called Alerts where you can input search terms and see a list of the most active results? This is great for seeing and repurposing anything positive said about your company. Or responding to anything negative. You can also post on active forums in your area of expertise. Lots of good reasons to add a few alerts to your pile of daily email!
First and foremost, when it comes to SMB’s, one of the biggest challenges is to simply be found by local customers. Many of our white label partners need to offer this service in the most effective, efficient manner to their clients; and the Intelligent SEO technology will allow you to do that. It will allow you to quickly and easily assess, optimize and track SEO performance for your clients right from the same, familiar InSequent platform.
Our acquisition brings into the fold seasoned SEO experts that are up-to-date on the latest and greatest “whit
Conduct a thorough, automated SEO review of your client’s website across more than 15 different SEO parameterse hat” SEO strategies and tactics. We plan to further invest in our team to optimize and extend our SEO solutions.
When the integration is complete, our platform will allow you to:
- Convey those fixes to your client in an easy-to-read, branded report
- See concrete “fixes” for each of these parameters
- Use our tools to address many of these “fixes” directly from the InSequent platform
- Automatically re-assess your client’s SEO status as SEO technology and best practices evolves and changes in the coming years
We will also expand and build our platform to optimize paid search or PPC campaigns and display ad campaigns by allowing you to quickly and easily create a multitude of mobile, tablet and desktop landing pages that can be customized and tracked.
The InSequent Team is excited to bring this technology into the platform and offer it to you and extremely competitive prices. Stay tuned for further product details and pricing details this month!
Digital Services Platform for local-focused SMBs adds Innovative SEO technology, continues international expansion
For Immediate Release (January 14, 2014, San Francisco, CA): Barcelona based Intelligent SEO, has been acquired by InSequent, the San Francisco-based digital services platform for SMBs. Intelligent SEO was founded in 2008 and developed an intelligent SEO solution that applies Big Data and Artificial Intelligence. The technology is used in two brands owned by the company: Matrix, a sophisticated platform for agencies, and Leadzer, a “do it yourself” platform for SMBs. The company raised a total of $3M in European venture capital.
With this acquisition, InSequent expands its local-focused digital services platform with SEO for desktop and mobile, responsive desktop websites as well as paid search, complementing its other SMB tools including mobile sites, SMS and instant mobile/desktop rich media ad building. “SEO and paid search are primary digital traffic drivers. Now in addition to content creation, we close the loop and offer a total solution to our thousands of local merchants,” said Mark Porter, CEO of InSequent.
Didac Lee, founder and former chairman of Intelligent SEO (CEO of Inspirit and board member of FC Barcelona), will be joining InSequent’s board of directors. “We are very satisfied with closing an exit in Silicon Valley and now being part of this ambitious and global project. InSequent is a company with a very compelling offering for SMBs and we will not only contribute with our unique SEO technology but also I’ll be joining the board and working actively to increase customers and partners across Europe and South America,” said Lee.
Intelligent SEO customers such as Sage Group (over 5 million SMB customers) and others will transition to InSequent as part of the deal.
Financial details of the deal were not disclosed but InSequent will be adding 10 employees, primarily engineers, and offices in Barcelona, Buenos Aires and Cupertino.
InSequent, Inc. provides an end-to-end digital services platform for locally-focused SMBs. The InSequent platform is available directly to businesses or via white label and is in use by such industry standouts as Digital First Media, Gannett, Halifax Media Group (formerly NYT), Morris, Deseret, Lee and many others. InSequent is based in the San Francisco Bay area.
Intelligent SEO develops game-changing search marketing technologies that help companies and agencies better manage and optimize their online presence. The company has offices in Cupertino (Silicon Valley), Barcelona and Argentina, and is backed by Inspirit, a technology holding company and business incubator founded in 1995 by Didac Lee.
Many newspaper companies (and YPs etc) are transforming into digital agencies before our very eyes in order to make their sales forces relevant in the local markets they serve. It’s true they usually have the largest and most trusted sales forces and relationships within any of these local markets which is a huge asset. With demand for print on an inexorable decline they need to do something to replace those lost print dollars and most have figured out that is digital – websites, mobile sites, deals, coupons, SEO, SEM, Display, Rep Management, etc. (As John Paton from Digital First Media is fond of saying, “replace print dollars with digital dimes.” I think the dimes could be much bigger than the dollars someday and much higher margin).
Help the local business drive customers to their mobile optimized websites and landing pages and generate more calls – that is the goal. You can no longer say placing an ad in xyz paper will get the job done and local business owners have figured it out. All they have to do to look for proof is pull out their own smart phone. So it should become an easier and easier sell as time goes on.
Some of the larger newspaper groups are attempting to sell their digital agency services to other newspaper companies thereby expanding their reach beyond where their own dailies operate. Smart.
Tread carefully however. The danger is that technology is an ever evolving beast so make sure you have a long term outlook out of the gate and make sure all your products work together (it should not be like Oz behind the curtain cranking levers! That could get real messy over time!) Rushing to market with something half-baked or strategically flawed is worse than waiting. And the local business owner is already weary from the 5 calls/day they get from xyz digital rep at the Acme daily deal company.
Speed to market cuts both ways and first mover does not always win. Newspaper companies have a big asset in their local presence. That’s a great opportunity. How will they play it?