Great Use Case from Republican Herald in Pottsville, PA


Want mobile subscribers with whom you can continually engage? Give them a good reason to connect with you.

Here’s a great example submitted by Aimee Eckley, Director of Interactive Media, Republican Herald/Times Shamrock:

“The attached (above) ad will be running in our weekly TV book that is full circulation in our newspaper.

They’ve also added it to their other campaigns, email newsletters and we’ve promoted on our Facebook and Twitter accounts. I also suggested that they post fliers in their cellular stores/kiosks in the mall to get the captive audience with their phones in hand so they can text while waiting in the mobile stores.”

That’s the way to do it.

If you have similar success stories please let me know. We’d love to post them here for others to see.

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