What’s the difference between mobile marketing and mobile advertising?

The following is an excerpt from a post on mobilemarketingwatch.com. In fact, many mobile marketers will choose to work with mobile advertisers. As mobile marketers produce SMS messages which often link to mobile web content, advertising is likely to follow.

Posted by jared on Nov 30, 2009

There is a difference between “Mobile Marketing” and “Mobile Advertising”.

If you spend money on mobile advertising you would be buying a banner on a mobile site/iphone app, or an ad on an SMS message. You would probably use a company like Admob for display or 4info for SMS. With mobile advertising you are trying to reach an audience that are most likely not yet customers or leads. Mobile marketing however is more about building a database of customer or potential customers and then marketing to them. The key difference is that one of them is database marketing and the other is advertising.

There are many different providers in the U.S. for mobile marketing and advertising. Almost all major brands right now have  a strategy to not only advertise themselves on the billions of impressions mobile is capturing but also to build a database of people they can engage and market to.

via mobilemarketingwatch.com